<b>Bold
Section labels and key benefits
HTML converter · free · Amazon descriptionsFree Amazon
Free Amazon
HTML converter
Convert Word, Google Docs, or plain text into the HTML Amazon actually allows in product descriptions. Left side is your draft. Right side is clean, copy-paste HTML for Seller Central — no account required.
Runs in your browser
Amazon-safe tags only
2,000-character counter
Free Amazon HTML converter
Paste on the left. Copy Amazon-safe HTML on the right.
Paste from Word or Google Docs, or type your Amazon long description here. Formatting is cleaned automatically.
Amazon-safe HTML will appear here.0 / 2,000 characters · tags included
Allowed tags: <p><br><b><i><u><ul><ol><li>. CSS, images, tables, and links are removed.
Next step
Continue the optimization on SuperListing
HTML gets the description into Amazon. SuperListing writes the title, five bullets, backend keywords, and a conversion-focused long description — then you paste the finished listing into Seller Central.
Why Amazon descriptions need a dedicated HTML converter
Generic HTML converters keep CSS, <span> wrappers, and Word metadata. Amazon deletes that markup on save, so headings collapse and lists turn into a wall of text. A free Amazon HTML converter should output only the tags Seller Central keeps in the product description field.
The long description is still useful if you are not on Brand Registry, or if you want secondary keywords that do not fit in the title or bullets. Amazon indexes that copy, but it also enforces a 2,000-character limit that includes HTML tags. Compact markup leaves more room for the words shoppers search.
SuperListing’s converter runs locally in your browser. When the description is ready, continue in SuperListing to generate the rest of the listing with AI product descriptions, SEO titles, and bullet points.
Amazon HTML tags
Tags Amazon keeps in the description field
Everything else — CSS, images, tables, links, and font tags — is removed before you copy.
<i>Italic
Secondary emphasis, not body copy
<u>Underline
Use sparingly; Amazon may ignore it
<p>Paragraph
Each idea in its own block
<br>Line break
Soft breaks inside a paragraph
<ul> <li>Bullet list
Features and included items
Step by step
How to convert text to Amazon HTML
From a Word draft to Seller Central in a few minutes.
1
Paste or type your long description
Paste content from Microsoft Word, Google Docs, or another editor into the left panel. You can also type directly and use bold, italic, headings, and lists.
2
Review the Amazon-safe HTML
The right panel converts your text into compact HTML using only tags Amazon allows in product descriptions. Unsupported CSS, images, tables, and Word markup are removed automatically.
3
Check the 2,000-character limit
Watch the character counter. Amazon counts HTML tags toward the 2,000-character product description limit. Trim copy if the bar turns red.
4
Copy the HTML into Seller Central
Click Copy HTML and paste the markup into the Product Description field in Amazon Seller Central. Save the listing and confirm formatting on the storefront after it refreshes.
5
Continue optimization in SuperListing
Create a free SuperListing account to generate an SEO-optimized title, five bullet points, backend keywords, and a conversion-focused description — already structured for Amazon.
FAQ
Amazon HTML converter: frequently asked questions
Common questions about free Amazon HTML conversion and Seller Central descriptions.
Is there a free HTML converter for Amazon product descriptions?
Yes. SuperListing’s Amazon HTML converter is free to use in your browser. Paste text from Word or Google Docs on the left and copy Amazon-safe HTML on the right. Your content stays on your device — nothing is uploaded. Create a SuperListing account when you want AI to write the full listing (title, bullets, description, and backend keywords).
What HTML tags does Amazon allow in product descriptions?
Amazon’s standard product description field accepts a small HTML subset: <p> for paragraphs, <br> for line breaks, <b> for bold, <i> for italic, <u> for underline, and <ul>/<ol>/<li> for lists. CSS, class names, images, tables, links, fonts, and JavaScript are stripped. This converter keeps only those Amazon-safe tags so Seller Central does not flatten your formatting.
How do I convert Word or Google Docs to Amazon HTML?
Copy your long description from Word or Google Docs, paste it into the left editor, and copy the HTML from the right panel. The converter removes Word markup (Mso styles, font tags, and nested spans) and outputs compact HTML you can paste into the Product Description field in Amazon Seller Central.
Does HTML count toward Amazon’s 2,000-character description limit?
Yes. Amazon counts every character in the description field, including tags such as <p> and <b>. Pretty-printed whitespace also counts, which is why this converter copies compact HTML and shows a live character counter against the 2,000-character limit.
Can I use CSS, images, or tables in an Amazon product description?
No. The standard description field does not support CSS, images, tables, or custom fonts. For rich modules with images and comparison charts, use A+ Content if you are Brand Registry enrolled. SuperListing generates A+ modules after you create an account.
How do I paste HTML into Amazon Seller Central?
Open the listing in Seller Central, go to the Product Description field, switch to the HTML view if your catalog shows a rich-text editor, and paste the copied markup. Save the listing and allow 24–48 hours for the storefront to refresh. If Amazon still strips tags, your category may only allow plain text — keep the visible copy and drop the tags.
What is the difference between Amazon HTML and A+ Content?
Amazon HTML is basic markup inside the 2,000-character Product Description field, available to most sellers. A+ Content (Enhanced Brand Content) is a separate Brand Registry module system with images, comparison charts, and brand-story blocks. This free converter is for the description field. SuperListing’s listing workspace handles both the HTML description and A+ content generation.
Why did Amazon remove my description formatting?
Amazon strips unsupported tags on save. Word and Google Docs paste often includes <span style>, <font>, <div>, and class attributes that Seller Central deletes, which can collapse headings and lists. Convert first with a free Amazon HTML converter so only allowed tags remain.
Get the full listing
From HTML snippet to a ranking-ready Amazon listing
Create a SuperListing account to generate the title, bullets, backend keywords, images, and A+ content around the description you just converted.